Sidewalk Labs: Google has built an empire on the internet by measuring everything: clickcs, GPS coordinates, visits, traffic, etc.
The company's resources are information about you, which they record, package, pack, repack, and then use them to sell you things.
This global data power is coming to the real world as well. Google is building a city.
On Tuesday afternoon, the City of Toronto announced that the Sidewalk Labs, One a subsidiary of Alphabet, will help in the regeneration of 12 acres of the southeast waterfront. Today, the area hosts some industrial buildings and some parking spaces.
Within a few years, a technical community called Quayside will be created. Sidewalk Labs has already allocated $ 50 million to project and Google is preparing to relocate to that area of Toronto.
Once the company delivers the project, it plans to expand the regeneration of the entire area occupying an area of 800 acres.
It will be Google's neighborhood, built from scratch. Sidewalk Labs promises to integrate every kind of sensors everywhere, recording all traffic flow information, noise levels, air quality, energy use, travel and waste.
The cameras will help the company collect data to answer much more vague questions: Did the residents using a particular clinic get sick in a flu season? Is this corner the best place to create a grocery store? Will it work with local buyers or others coming from a different neighborhood?
Sidewalk Labs seems to be well aware of the weaknesses of city-building technologists and their arrogant optimism. The company insists: This redevelopment will be extremely careful.
"This is not some random activity on our part," said its President A Eric Schmidt on Tuesday.
"It's the culmination, on our part, of almost 10 years of thinking about how technology can improve people's lives."
The vision of the company dominates the fantastic. The proposal for the redevelopment of the waterfront neighborhood outlines a community where everyone will have their own account:
"An extremely secure, personalized gateway through which every resident will have access to public services and the public sector."
He will be able to use his account to go to the gym, or to open the door of his house to the hydramaterial while he is at work.
A mapping application will "record the location of all parts of the public space in real time." The construction will give priority to walkers and cyclists, and not to cars, although there will be shared "taxis" and "vanbots".
It will test a new housing concept called Loft for more flexible spaces to be used for what the community needs. It will experiment with building materials such as plastic, prefabricated modules and timber in place of steel.
And yes, Sidewalk Labs says it is working on a comprehensive privacy plan.
We should mention that the Sidewalk Labs approach is based on observed events, and takes into account the data stored by humans. So building will be based on man and not on high planning principles.
Sidewalk Labs faces a particular challenge: to build a place that works for everyone. Alphabet is very good at collecting personal information to repackage them to sell things.
But things in this case include basic functions of the city, such as garbage collection, safe roads, or efficient public transport.
"I think the company needs to show that it can offer city services that are not limited to a few," said Sarah Kaufman of the Rudin Center for Transportation at New York University.
"This means that they have to serve the elderly, the disabled, and the poor - populations served by cities and private companies do not."
Sidewalk Labs insists it wants to do just that….