Dear candidate do not invest in social media in these elections if you have not already done so

In various candidate and party offices throughout the country at the moment, a consultant, expert, ninja, communications scientist, says something that Obama has managed to make use of social media to create a "grass root movement" that led him to the presidency of . Those of you who are candidates or party staffers do yourself a favor and ignore him. They will offer you absolutely nothing at this stage. They are more likely to do you harm than good.social media

The reasons are too many, but let us summarize them in the two most important. First you do not have enough time to set up something serious and important in social media and generally on the internet if you have not already done so. Second, the most likely thing is not to do it well.

The first one doesn't need much explanation. As for the second? A serious candidate-level campaign requires, at a minimum, to set up the right site, texts, creatives, find people or groups who will post content on social networks and, above all, have the responsibility of handling many small jobs that may seem easy but are not . The minimum is photo adjustment, video editing, content modification depending on the media that will be uploaded and generally many, many small but important things that if done on the knee will spoil the image instead of improving it.

If we are now discussing a party, things become even more demanding. They need sustained productions at the creative level, many times more in volume than a simple candidate. Banners are needed. Processes for simplifying messages. Finding, evaluating and training volunteers. Keyword management strategy for , checking which ones he writes correctly and which ones should be bought to fill the gap, needs constant measurement and optimization. Constant control and measurement of whether the right messages on social networks like Facebook which has a complex display selection algorithm reach the right audience and all this is just what is needed.

It is understandable that there are too many variables that are not easy to control if they are not all planned and tested in depth early on. It is extremely difficult to find που διαθέτουν την απαιτούμενο εξειδικευμένη γνώση ακόμα και σε επίπεδο πόσο μάλλον σε επίπεδο κομματικών μηχανισμών. Σαν να μην έφτανε αυτό υπάρχει και η πιο δύσκολη να ελεγχθεί μεταβλητή. Η πλήρης άγνοια των κομματικών μηχανισμών για βασικές αρχές επικοινωνίας στα social media. Most people think that a good strategy is to talk nonsense on twitter and fight with the opponents. Back in the day, “blog response groups” were all the rage. There is rarely a provision for the dissemination of messages by means of specific targets, a look at the Facebook pages of the parties where as a rule press releases from the statements of the leader or the deputy are posted.

How little the party mechanisms in Greece are cooked on these issues is shown by the incredible blunders they have made. The most recent was when ND put the central slogan "New Greece" and SY.RIZ.A bought the domain neaellada.gr that was available because no one thought to buy it lest they set up a serious campaign on the searches of "New Greece" ”. Personally, I have a wonderful story to answer in a simple tweet that I was waiting for approval and final text from the political planning office of a large party for four days.

In conclusion, dear candidate or contact person of the party. Make a favor for yourself and us who will be forced to block or hide you. Limit to simple. Run a banner campaign to send to your site and up there. Make some retargeting. The other wants trouble, resources and time you do not have. If you do it for a long time and with the appropriate team, the conversation changes. The ninja mentioned above that told you how to become the new Obama or how to become a viral is irrelevant and dangerous and it is good to throw him out with kicks.

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Written by Dimitris

Dimitris hates on Mondays .....

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