The giant digital billboard υπερυψηλής ανάλυσης της LG στην Times Square of New York projects impressive 3D content, conveying the message that life is better when we care for the environment.
The digital show not only highlights the importance of LG's commitment to zero carbon footprint by 2030, but also the family-friendly message Life's Good for All Lives, which reminds the audience that climate change is not only a human problem, but it affects every living organism on Earth.
The new message from LG "embraces" all living beings and is presented with an emerging 3D view on a billboard, located at the northeast corner of 45th Street and 7th Avenue.
With the characteristic 90 degree curve in its design, the high resolution screen delivers unforgettable visuals that bring LG's Life's Good philosophy to life, inspiring all passers-by to take a more active role in protecting the Earth.
Environmental 3D content will continue throughout the year, with refreshed content every six months.
Since its commitment to zero carbon footprint in 2019, LG has been implementing various initiatives, which go hand in hand with its promise to fulfill its commitments by the date it has set as a goal.
By 2030, LG is on track to reduce the carbon emissions produced in its global business facilities by 50 percent, compared to data of 2017, while simultaneously expanding the use of renewable energy sources.
LG's electronic billboard in Times Square is one of the most popular tourist attractions and unique due to its ability to reach 50 million people every year.
Very few external platforms can claim to "capture" so many pairs of eyes. And to keep things interesting, LG adds new content to it quite often, so that anyone in the area is encouraged to go through to see all the interesting things the company is doing in Times Square.
