The AADE starts checks for tax evasion on Greek influencers but also on companies that sell products via the internet at tempting prices.
The Independent Public Revenue Authority is tightening its grip around well-known Greek influencers, as the first will start checks for possible tax evasion.
The control method is a bit strange and sophisticated, since the AADE will compare whether the luxury products presented by the influencers are related to the incomes they declare to the tax office.
Essentially due to no possibility of real control, the service will compare whether the luxurious life they present at social media influencers are consistent with their reported incomes. No one can post a single photo of the new jeep anymore!
Auditors are expected to collect data from posts made by "content producers" on popular platforms such as Facebook, Instagram, TikTok etc and more specifically they will check photos of influencers with luxury products.
In this way, AADE wants to establish whether the luxurious life they live and constantly advertise, due to the content of their work on social media, is related to the incomes they declare to the tax office!.
The control of the companies will be carried out on those who do not declare physics presence, they have not started operations at the tax office, they do not keep books but neither do they keep data and yet they sell products on socail media at tempting prices.