Ο στρατός των ΗΠΑ διέθεσε εκατομμύρια δολάρια για να χορηγήσει ένα ευρύ φάσμα τουρνουά με παίχτες υψηλού προφίλ του Call of Duty (streamers) και εκδηλώσεις του Twitch τον τελευταίο χρόνο για να πλησιάσει κοινό από την Gen-Z.
In particular, the goal was to reach out to women, blacks and Hispanics, according to internal Army documents that Motherboard published.
The documents provide much greater insight into the Army's goals and intentions behind its planned partnerships with Call of Duty and other massive entertainment franchises.
“Audience: Gen-Z Prospects (A18-24),” reads one section of the documents. “Focus on reaching Black and Hispanic women.”
Motherboard was able to obtain the documents through the Freedom of Information Act (FOIA).
A table included in the documents lists the funds the Army planned to spend on various platforms, events and streamers.
At the top, there's Twitch and the HBCU [Historically Black Colleges and Universities] Showdown.
Previous seasons of this esports league have had players compete in Madden and NBA games.
The Army planned to spend $1 million to sponsor the event. The documents show that the US military considers gaming, and Call of Duty in particular, to be a very useful recruiting tool.
