The Swatch Group has announced that it is going to develop its own operating system for wearables to compete with the WATCH Apple and the Android Wear by Google.
The company, in cooperation with the Swiss Center for Electronics and Microtechnology, will focus on the development of wearable, safe and low-power devices, such as he said Swatch CEO Nick Hayek to journalists.
Battery life is one of the biggest weaknesses of smartwatches so far.
"In Switzerland we have a lot of experience in creating things that are smaller, consume much less energy, are independent and more cost-effective and can be classified into small items," Hayek told Reuters.
The company will release the operating system through Tissot's brand at the end of 2018, according to Bloomberg.
Traditional clock watchers have seen their profits drop sharply when Apple's SmartWatch was released on the market.
The Apple Watch currently account for half of all smartwatch sales, according to Canalys researchers, and accounted for nearly 80 percent of total smartwatch revenue in Q4 2016.
Of course traditional companies are trying to catch up. But the smartwatch market is expected to grow at a relatively slow pace, according to the team αναλυτών της Jupiter, which reports that fewer than 60 million smartwatches are expected to be shipped annually by 2021.
