Texas Attorney General Ken Paxton has filed a lawsuit against Google, accusing the company of unfair practice and monopoly in the digital advertising business.
And not only that. THE case also claims that the search company conspired with Facebook to adjust ad auctions and set prices. The lawsuit was co-sponsored by nine other states, led by Republicans.
Paxton made this announcement through a bizarre video on official Twitter account of Texas AG. He said the lawsuit was against Google's "anti-competitive behavior, foreclosure and misleading practices" to create an advertising monopoly.
The complaint also accuses the company of colluding with Facebook to give it last advantage in ad auctions for cell phones. It details that both companies had agreed on how many times Facebook would top the bidding auctions. You can read the full text of the lawsuit here .
In a statement, Google said the lawsuit was unfounded and that the company was offering competitive advertising fees:
“Attorney General Paxton's claims about ad technology are without merit, yet he has gone beyond the obvious. Digital ad prices have come down over the past decade. Google's ad fees are lower than the global industry average. These are the characteristics a very competitive industry.”
The dance of lawsuits seems to hold up well.
In addition to this new lawsuit, Google has faced a number of antitrust complaints this year. In October, the The US Department of Justice has sued Google to create an illegal monopoly on search and search ads.
Τον Νοέμβριο, η Επιτροπή Ανταγωνισμού της Ινδίας (CCI) υπέβαλε καταγγελία εναντίον του τεχνολογικού γίγαντα σχετικά με την εφαρμογή πληρωμών της Google Pay. Ο ρυθμιστικός φορέας της χώρας άνοιξε επίσης research for the company's dominance of the Android mobile operating system market.
And not a single day has passed since Australia announced that sues Facebook for espionage.