The News Feed είναι ίσως το πιο σημαντικό χαρακτηριστικό του Facebook, και δεν υπάρχει καμία αμφιβολία ότι η εταιρεία δαπανά πάρα πολλά στην έρευνα αλγορίθμων που βελτιώνουν το περιεχόμενο του. Όμως αποδεικνύεται ότι οι αλγόριθμοι δεν είναι αρκετοί – μερικές φορές ζητώντας από πραγματικούς people direct questions yield better results.
In accordance with Backchannel, since the foundation of News Feed, 2006, the Facebook has realized simply by observing the reactions to timeline of a user and counting likes and shares cannot reliably discover the content that people like.
A project manager of News Feed gave an example by likening posts to doughnuts. If someone brings Donuts you will definitely eat them because they are delicious. But that doesn't mean you won't eat something other than Donuts.
So to improve the News Feed, Facebok is already testing a new feature in a random sample of its members from the United States. By using a special version of the social network, it gives the ability to score content. The reviewers are asked to interact with the content as they always did, and then to answer questions about their experience, but also to write a paragraph describing their feelings about what they were living.
This research was launched only in August of 2014, and has already given some interesting ideas, such as this confirmation of Facebook content.
Facebook currently has around 600 controllers for it project, αλλά προτίθεται να συνεχίσει την προσθήκη νέων μελών καθώς οι δοκιμές θα συνεχίζονται. Με μια συνεχιζόμενη τάση προς την αυτοματοποίηση, η συγκεκριμένη έρευνα που έγινε με την αλληλεπίδραση πραγματικών ανθρώπων είναι μια ευπρόσδεκτη αλλαγή.