With transparent screens, roll-up screens and TVs disguised as paintings, the race is on to make the TV the least visible object in your living room.
TVs get bigger and brighter every year, as many of the sets on display at CES 2024 showed. The show was dominated by massive, blinding screens meant to blast as much light and color as possible.
The most interesting of this year's new TVs, however, are those that make the TV itself almost invisible.
Two companies led the way. Samsung presented the transparent MicroLED display, which makes an image appear on what looks like a clear piece of glass, while LG released a transparent TV that looks more like an empty fish tank with images that look like very cool holograms dancing inside.
The LG set it has a black background that wraps around the image to give it the contrast of a standard TV.
Other recent designs are less impressive but still work to make the TV less visible in your home. The Samsung Frame TV, first released in 2017, features a matte finish screen that can display artistic images, making it look like a painting when not in use.
Transparent display technology introduced by Samsung and LG has been used in commercial spaces for years, but high costs and energy requirements have kept it out of the consumer market until now.
Let's mention that the majority of consumers are simply looking for an affordable, high-quality display that allows them to watch the shows they want to watch.
