In an interview he gave to CNBC, the CEO of Apple Tim Cook hinted that the company is preparing surprises, and news characteristics that we will not be able to live without them (you say?).
We are preparing the new iPhones that will incentivize those who already have iPhones to upgrade to the new model.
We'll give you things you can't live without, and you just don't even know you need them today... You'll look back and wonder "how could I live without that?"
Of course, Tim Cook's statements are very vague and offer no indication of what the company is up to. The statements were more or less expected as iPhone sales have plummeted in the last quarter.
Cook's promises should become reality and not remain statements. The glory days of Jobs' Apple seem to have come to an end as the buying public expects to see innovative products.
Read:
After the fall of Jobs's Apple what?
