The New Yorkers who cross the square Times Square will notice whether they like it or not, the larger, digital sign (at least on USA), from the coming Tuesday night.
The display is as large as an entire city block, stretching from 45th to 46th avenues along Broadway, and consists of 24 millions pixels.
On the contrary, with 4K TVs carrying about 8 million pixels, why the scale here is different.
Its height? eight floors. According to New York Times, the cost of this comes in over 2,5 million dollars for four weeks. Google, a company that has the financial and technological resources, will take the big screen as an advertiser up to 2015.
