Twitter is experimenting with press reaction videos TikTok, which calls them "Tweet Takes."
The company is experimenting with a new video format called "Tweet Take" that allows users to share reaction videos along with a Quote Tweet. Twitter users can choose to send a "Quote Tweet with reaction" instead of the standard retweet.
These “Tweet Takes” as the company calls them, can be either photo, or video and the original tweet will be embedded as a card at the top. These reaction videos will appear on the main timeline just like any other tweet, although the videos will look noticeably different than the standard retweet.
The new tests are reminiscent of TikTok-style reaction videos, which often include a comment or clip from another user as a source. While Twitter didn't encourage these types of interaction in the past, the company has changed course and is bringing functions more creator-friendly, so it's not surprising to see this kind of experiment.
