Twitter awaits to win by the Moments feature which is only two weeks old and will show the first ad this weekend.
Advertisers will be able to get their own Moments channel for 24 hours, where they can publish and manage their content (including images and videos) as they please. The first is expected to be a consortium of MGM, Warner Bros. and New Line Cinema, which are joined together to promote Creed, another Stalone film in the role of Rocky Balboa and not a documentary about a Christian rock band !!.
Of course this decision is charged to Twitter's CEO Jack Dorsey and is part of a wider effort to make Twitter more profitable. Mr. Dorsey also became a front page on Thursday night when has announced that it will share personal shares of Twitter worth $ 200 million to his company's employees, possibly to soften the hitting of the 8% redundancy of the Twitter workforce.
Also, Matt Derella, vice president of Twitter's revenue department in North America, said Bloomberg Business that Twitter is planning to have an advertising mment every day.
Dimitris hates Mondays...
