Before the release of the new one Apple Watch in April, a company's SmartWatch ad appeared in a magazine not known for new technology. Apple chose to advertise the upcoming product in the March issue of the Vogue fashion magazine.
A mammoth ad appears on 12 pages of the magazine, which does not feature the model so as not to distract from her caution των αναγνωστών, αλλά μόνο το επερχόμενο SmartWatch της Apple. Μια έξυπνη ιδέα για την presentation of a smart watch.
The reason why the company chooses to introduce the smart watch from a fashion magazine is obvious and is probably not surprising for those who know how Apple works. The fact is a clear and very different strategy compared to presentations of new products of the past.
Apple is trying to dynamically enter the SmartWatches site not from the well-known street, magazines and technology websites. She chose a fashion magazine to highlight the diversity of the high-end Apple Watch device. It has chosen to establish the device in public opinion as a fashion product more than what we already know: Apple products have already been established in the public consciousness as high-end products.
So the company for the introduction of a new mainstream device, not only uses the well-known streets that go through the media to lead the conscious public. It focuses on fashion, which we think is a very smart move. Will Apple watch mainstream? We will learn it very soon.
See the ad that Mashable presented