Before the release of the new one Apple Watch in April, an ad for its SmartWatch appeared companys in a magazine not known for technology news. Apple chose to advertise the upcoming product in the March issue of the fashion magazine Vogue.
12 pages of the magazine features a mammoth ad, which doesn't feature the model so as not to distract readers, but only Apple's upcoming SmartWatch. A clever idea for her presentation of a smart watch.
The reason why the company chooses to introduce the smart watch from a fashion magazine is obvious and is probably not surprising for those who know how Apple works. The fact is a clear and very different strategy compared to presentations of new products of the past.
Apple is trying to enter the field of smartwatches όχι από την γνωστή οδό, περιοδικά και websites τεχνολογίας. Επέλεξε περιοδικό μόδας για να τονίσει την διαφορετικότητα της high-end συσκευής Apple Watch. Επέλεξε να καθιερώσει την συσκευή στην κοινή γνώμη σαν προϊόν μόδας περισσότερο από αυτό που ήδη γνωρίζουμε: τα products of Apple have already established themselves in the public consciousness as high-end products.
So the company for the introduction of a new mainstream device, not only uses the well-known streets that go through the media to lead the conscious public. It focuses on fashion, which we think is a very smart move. Will Apple watch mainstream? We will learn it very soon.
See the ad that Mashable presented
