Last month, the Google released an update for the iOS Gmail app that brought background emails updates, a new feature in iOS 7. This basically means your email is on the device before you open Gmail. This reduces the time you need to access new messages once you open the application. But it has not changed just what Google has changed.
In the blog that announced the update, the Google He also mentioned that Gmail will now support the feature single sign-on, just like other Google applications (Maps, Drive, YouTube and Chrome) do on iOS. This sounds very practical in theory, one username and password for all apps, but as it turns out it probably serves other purposes too
The first time was seen by Quartz. The new single sign-on feature promoted by Google is not a move to facilitate users of the company's services. It's a move to be able to collect more information from Gmail and its other services about them advertisers and marketers. The real reason the company brought single sign-on to its iOS app (it already exists on Android), is to track your movements, your habits, and collect them through each of its apps.
If you send one video with Gmail to a friend of yours, Google will read it and keep the information. If you're watching videos on YouTube and you're not logged in, the company can't recognize what you're watching, how long you've been watching it, or whether you stopped without watching it all. He can't watch anymore what will be your next video etc. With single sign-on things change. As with Android, when you use Google apps for iOS, Google can track your movements and track your habits to provide advertisers with more information to help them create better ads, but also to serves ads that catch your interest.
If you use it productof Google, you have already agreed to the terms of the company. By agreeing you have allowed Google to track your habits. Recall that Google's new privacy policy was introduced in 2012 and the changes were considered a violation of EU law. Google has already been fined by France, Spain and the Netherlands for privacy violations, but of course the privacy policy life has not changed.
Our current privacy policy allows Google to collect and combine information from all its services, and single sign-on is the most powerful and effective implementation of this policy.
