Microsoft has just announced that it will be rolling out a new type of ad on the functional Windows 10, while he tried to gild the pill…
Those who are already using Windows 10 are probably used to seeing ads in operating system, on menu Start, or on File Explorer. Microsoft of course does not name ads, ads and playing with our words and intelligence…. serves them to us as "suggestions." 
Something similar happened this time as Microsoft has app developers with a new type of ad that says it will offer a better user experience.
It calls them Playable ads and you've probably seen something similar already on rivals platforms such as Android and iOS.
This new ad format is available in limited numbers for the time being, but Microsoft undoubtedly wants to make available to all developers who want to include it in their applications published in the Windows Store.
Microsoft states:
“Playable ads are a whole new way for end users to interact with ads and apps. With these ads, end users will never leave the current app. Clicking on the ad will lead to an inline scalable streaming app: for three minutes, the user can interact with the app as if it were already installed on device their."
Unfortunately, compared to the other ads you see on this operating system, those that are being played can not be blocked because they are app-level and the decision to show them or not is only the developer of each application.
