WordPress, one of the leading blog infrastructure providers, is trying to make blogging more sustainable by allowing websites to accept recurring payments easily. How; With Subscriptions.
The new tool will be available to everyone who has one autonomous WordPress site (paid) but also in the CMSs that use them tools of Jetpack a multi-plugin of the company.
The truth is that with blogging you can find it difficult to make money especially if you do not have the necessary traffic.
“Especially a small publisher, or a small one business, for the sustainability perspective, subscriptions will be a key fundamental to monetizing your site in 2019.” he says Mark Armstrong, founder and editor of Longreads Automattic (μητρική εταιρεία της WordPress). Η ιδέα είναι να δημιουργηθεί κάτι απλό που θα μπορούσε να ενσωματωθεί σχετικά εύκολα, έτσι ώστε οι σελίδες να μπορούν να αρχίσουν αμέσως να εισπράττουν έσοδα από τους επισκέπτες τους.”
Armstrong reported that an early version of the product was originally tested on Longreads.
"We had a lot of feedback," Armstrong said.
"We have had memberships and subscriptions to Longreads since 2011. So we have about eight years of experience working with members and subscriptions."
Το συγκεκριμένο προϊόν όμως, είναι ότι διαθέτει διπλή λειτουργικότητα – όπως, για παράδειγμα, ένα plug and-in PayPal on WordPress allows creators to accept payments and build communities in an easy way. It is not a competitor of the Patreon service.
Or perhaps to put it better, Armstrong doesn't see it as competitive.
"I believe we are all supporters of all the other products in the WordPress ecosystem. Patreon, Memberful, and WooCommerce, which are part of our company, will also be able to have a subscription plugin. ”
These products will cater to a slightly different need and will be available on all blogs that use WordPress - not just the paid ones.
Armstrong says the new WordPress recurring payment feature will work very well for local websites trying to launch an affiliate program or perhaps a podcaster.
"Recurring payments are crucial for any small business. And that's something all our users want. "
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