Xiaomi is gradually removing the "Mi" logo from its brand. The products will simply be called Xiaomi.
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According to XDA, the well-known Chinese company “Mi Xiaomi” will be renamed to simply “Xiaomi”, starting in the third quarter of 2021. This change is being made to unify the global presence of the Xiaomi brand and close the perception gap between the brand and its products. The change is expected to take some time to be implemented in all regions.
Xiaomi says it will retain the Redmi brand, which means that Xiaomi's top products will form a separate line alongside Redmi products, which will be aimed at the general public.
The name Mi was widely used in western markets, probably for reasons of readability and pronunciation. For example, phones like the Mi 11 are already called Xiaomi 11 in China. But Xiaomi obviously believes that its company name is now quite recognizable and better represents its products.
The operating branch of Android, MIUI, which is present in all Xiaomi mobile phones, has also been baptized with the name Mi. We remind you that the co-founder of Xiaomi once commented that Mi is about two things: Mobile Internet and Mission Impossible. The first refers to Xiaomi's focus, and the second to the company's ambitions.
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