Xiaomi erases the Mi from its name

Xiaomi is phasing out the “Mi” logo from its brand name. The products will just bring the Xiaomi.

mi xiaomi redmi

According to the XDA the famous Chinese "Mi Xiaomi" will be renamed simply "Xiaomi", from the third quarter of 2021. H this is being held to unify the global presence of the Xiaomi brand and will close the perception gap between the brand and its products. The change is expected to take some reasonable time to be implemented in all regions.

Xiaomi says it will retain the Redmi brand, which means that Xiaomi's top products will form a separate line alongside Redmi products, which will be aimed at the general public.

The Mi brand was heavily used in Western markets, probably for readability and pronunciation reasons. For example, phones like the Mi 11 are already called Xiaomi 11 in the . But Xiaomi apparently believes that its company name is now quite recognizable and better represents its products.

It has also been named after Mi branch of Android, MIUI, which exists in all Xiaomi phones. We remind you that co of Xiaomi, once commented that Mi is about two things: Mobile Internet and Mission Impossible. The first refers to Xiaomi's focus, and the second to the company's ambitions.

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Written by Dimitris

Dimitris hates on Mondays .....

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