With report for his earnings third quarter, Yahoo has announced that search results will begin to appear from Google.
As it appears, the company managed to sign a three-year, non-exclusive deal with Google to display search results for mobile and desktop audiences around the world.
Yahoo reserves the right to choose which search queries will be displayed by Google.
The regulatory principle of the agreement is as follows:
According to conditions services, Yahoo has the discretion to choose which search queries to send to Google and is not obligated to send any minimum number of search queries. The Services Agreement is non-exclusive and expressly permits Yahoo to uses and other search advertising services, including its own services, Microsoft Corporation or other third party services.
The above agreement seems to give Yahoo the flexibility to choose which Google ads he wants to use while serving Bing advertising.
According to comScore, Yaho ranks third in US search and holds 12,6% of market share. First, of course, Google is (about 64%) followed by Microsoft with 20,7%.
