Google is testing a more affordable premium subscription for YouTube that offers ad-free viewing and without other YouTube Premium features , such as offline downloads or background playback.
The new subscription is called “Premium Lite.” This subscription is currently being tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
"In Scandinavia and the Benelux (excluding Iceland), we are trying a new offer to give users even more options: Premium Lite costs € 6,99 / month and includes videos without ads on YouTube," a YouTube spokesman said. The existing YouTube Premium package costs around € 11,99 per month in Europe.
Premium Lite will not run YouTube ads on the web, Android, iOS apps, smart TVs and game consoles, and the YouTube Kids app. However, it does not offer any YouTube Music benefits such as ad-free listening and does not include any other features of the Premium package, such as background playback (when you want to switch applications while still listening to YouTube video), or offline downloads.
The Premium Lite package sounds like a tempting proposition for those who can't stand ads.
But the price is about 60 percent of the price of a regular Premium subscription , and offers about a quarter of its benefits. YouTube says the current subscription is still in an experimental phase, but that it is looking into creating more packages.
George is still wondering what he is doing here….
