YouTube removes 30 second overlay ads

YouTube has many different ad formats. Of course the most annoying ones for most are those that can not be bypassed if they do not pass 30 seconds.

Of course, there are ways to avoid these ads altogether, but you should not do it "soon". From next year, Google plans to stop this type of advertising

Yes you rightly read: Google announced that it aims to offer a better viewing experience to its users, adding:

"As part of this effort, we have decided to stop supporting 30-second unskippable ads from 2018 and focus on formats that work well for both users and advertisers."

Recognizing that this form of advertising is not very popular, especially among mobile users with expensive mobile phone connections, the company is pushing advertisers to use different ad formats, such as the six-second overlay of 2016 .

The decision does not seem to come at random, as the video streaming landscape has changed dramatically in recent years, and YouTube is no longer the only player.

Instagram and Facebook have their own video platforms, but there is competition from other companies like and Rumble.

So to stay competitive, Google seems to have thought about the best end user experience on YouTube, and a good first step will be the future withdrawal of the most aggressive form of advertising it uses.

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