YouTube has many different ad formats. Of course the most annoying ones for most are those that can not be bypassed if they do not pass 30 seconds.
Of course there are ways to avoid these altogether advertisements, but "soon" you shouldn't. Starting next year, Google plans to stop this type of advertising completely.
Yes you rightly read: Google announced that it aims to offer a better viewing experience to its users, adding:
"As part of this effort, we have decided to stop it support on unskippable 30-second ads from 2018 and focus on formats that work well for both users and advertisers.”
Recognizing that this form of advertising is not extremely popular, especially among users of mobile devices that have expensive connections The company is pushing advertisers to use different forms of advertising, such as the six-second overlap released for the first time in 2016.
The decision does not seem to come at random, as the video streaming landscape has changed dramatically in recent years, and YouTube is no longer the only player.
The Instagram and Facebook have and offer their own platforms video, but there is also competition from various other companies such as vid.me and Rumble.
So to stay competitive, Google seems to have thought about the best end user experience on YouTube, and a good first step will be the future withdrawal of the most aggressive form of advertising it uses.
But you have to be patient until 2018…
