The CEO of Facebook Mark Zuckerberg said on Thursday that he is convinced that the company κοινωνικών μέσων ενημέρωσης «θα είναι σε θέση να διαχειριστεί» την επερχόμενη προγραμματισμένη ενημέρωση απορρήτου της Apple στο iOS 14, η οποία θα διευκολύνει τους χρήστες iPhone και iPad να εμποδίζουν τις εταιρείες να παρακολουθούν τη δραστηριότητά τους με στόχο τις διαφημίσεις.
Upcoming Apple privacy changes will let users know about device tracking and ask them if they want to allow it.
Tracking will be based on a unique device identifier on each iPhone and iPad called IDFA. Companies that sell ads for cell phones they use this identifier to target ads and assess their effectiveness.
Zuckerberg explained that the change could benefit Facebook as more businesses may decide to sell information directly through Facebook and through Instagram. Zuckerberg's comments are the most upbeat statements Facebook has made about how Apple's upcoming changes might affect advertising. business the company's.
In July 2020, Facebook CFO David Wehner said changes to Apple's iOS 14 could hurt the company's ability to target users with ads, and in August 2020, the company said the changes could lead to a drop of more than 50% in the advertising business, which accounts for less than 10% of the company's net revenue.
The company told investors in announcing fourth-quarter earnings in January that the impact of Apple's changes could begin to affect Facebook at the end of the first quarter.
Facebook is preparing for Apple's upcoming changes by introducing more products to the space. In particular, the company in 2020 presented Facebook Shops and Instagram Shops. These features allow other companies to list product listings directly on the most popular Facebook applications and sell products directly on Facebook and Instagram.
Finally, Zuckerberg said that Facebook already has 1 million active stores in its services and 250 million people actively use them.