Two years ago, the Google launched its own version of Facebook, a social network it called Google+. Along with detailed descriptions of the features offered by Google+, there was also a brief hint at what Google intended to do: "We want to include you, your relationships, and your interests in Google Chrome improvements," it said. the company at that time.
Today it was very clear what Google thought.
Google announced on Friday that it will start displaying photos, names of its users and the comments them, in its advertisements. Ratings, reviews, relationships, comments, posts and other information derived from our activity on Google sites, such as Google+ and YouTube, will be served to the company's ads. The company reports
Updating the Terms of Service
October 11 2013
We are about to update Google's Terms of Service. The new Terms of Service will be published on 11 November 2013 and you can read them here. Because most of you dislike strictly legal formalities, follow a summary of the changes in plain English for your convenience.
The following three changes were made:
- Πρώτον, η διευκρίνιση του τρόπου εμφάνισης του ονόματος προφίλ σας και της photoς σας στα προϊόντα της Google (περιλαμβανομένων των αξιολογήσεων, του διαφημιστικού και άλλου εμπορικού περιεχομένου).Δεύτερον, μια υπενθύμιση για την ασφαλή χρήση των κινητών συσκευών σας.
- You can check if your photo and name will appear in ads through set up shared permissions.
- Third, details on the importance of keeping your password confidential.
Google is almost the first company to try to show ads with our faces, in an effort to make its offers more attractive. In 2011, Facebook introduced "Sponsored Stories", a controversial type of advertising that allows brands to use a site member's name and photo in their friends' timelines. This form of advertising generated several hundred million dollars between 2011 and mid-2012, so Facebook decided to introduce it by ensuring that it is legally okay. Last August, Facebook attempted to update the terms of the company 's privacy policy in a way that effectively allowed Facebook to systematically use Facebook images and usernames for commercial advertising without their consent. The Federal Trade Commission is currently considering the proposed changes.
[ads2] Unlike Facebook's Sponsored Stories, Google will allow its members to opt out of appearing in its digital ads. (Changes will go live on November 11th). According to the New York Times, the updated terms of service will affect not only the 190 million users who are active on Google+, but also the 390 million people who use the social network indirectly from other Google websites, such as YouTube. Let's remember that when Google+ was launched, Google criticized Facebook for underestimating the concept of "friend" since it used the categorization in acquaintances, colleagues and close friends. "Online services have turned friendship into fast food" said Google in 2011. Only today, Google (and Facebook), are transforming friendship into an effective advertising delivery mechanism.
