DuckDuckGo: Google even monitors you as anonymous or inactive users

Η DuckDuckGo πραγματοποίησε μια μελέτη τον Ιούνιο του 2018, στην οποία εξέτασε προσεχτικά τον τρόπο με τον οποίο η επεξεργάζεται τα αποτελέσματα for logged in, deleted and anonymous users.

DuckDuckGo

Although DuckDuckGo's study may seem quite biased, given that this one is a direct competitor to Google, their findings are interesting for anyone who wants to get a better look at Google's inner workings.

According to the findings of the study, Google's personalized results are displayed depending on the personal information previously collected about the specific users (e.g. search, browsing and purchases), automatically adding each of them to a so-called “filter ” (filter bubble).

Google uses this filter bubble to tailor particular search results that appear to a user who is searching for a particular term or phrase, so most of the study participants see results unique to them.

Moreover, even though Google claims to have worked on its removal of the "filter" that showed the results users wanted, DuckDuckGo discovered, with the help of 87 volunteers who participated in the study, that users saw results unique to each one, even when logged out or in private browsing mode .

Users are trapped in Google's "bubble filter" even after logging out and browsing anonymously.
Google also showed some search results to some of the participants in the study, which other users did not see as if they were looking for them, although they were incognito or disconnected. This in itself means that if Google had eliminated the filter bubble bias, they would all have the same results, but this is not the case, and instead, by linking a user to the internet, the Google search engine uses the information it already knows about providing personalized results.

According to DuckDuckGo, using the private browsing feature or if you are disconnected from Google's account, do not expect the anonymity imagined by most people. In fact, you can not use Google search and avoid its bubble filter.

This is because fingerprinting techniques, as well as IP addresses, can be used to track people even when they believe they are visiting the web anonymously. At this point it might be worth doing one yourself . Συνδεθείτε κανονικά σε ένα λογαριασμό της Google, κάντε μία αναζήτηση με ένα τυχαίο αγγλικό όρο και δείτε τα 5 πρώτα αποτελέσματα αναζήτησης. Αποσυνδεθείτε, μεταβείτε στον browser σας σε ανώνυμη περιήγηση και κάντε αναζήτηση με τον ίδιο όρο. Και τέλος ανοίξτε τον Tor ή έναν Opera που έχει and do the same search again. The first 5 results for these 3 searches are compared.

All the DuckDuckGo data collected during the study, as well as the instructions and search results achieved, along with the code used to analyze the information, are free and available on its website and are ready to be examined by anyone interested in verifying their findings.

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Written by Dimitris

Dimitris hates on Mondays .....

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