The "Free" is the curse of the Internet is an article by Aaron Sankin published in Kernel of the Daily Dot on September 21, 2014.
Think: That you are online is free of charge? How many of these do you pay for them directly?
You paid for your computer. You pay monthly to your cable company for Internet access. You pay Amazon when it sends you products, or Netflix to see a movie.
For almost everything else, there is no direct cost. You do not pay for it Google for your email account or to watch a video on YouTube. Social networks such as Facebook and Twitter do not cost anything. Most streaming music services like the Spotify offers free services.
All free of charge? We will do our utmost to break direct monetization from the average user experience.
The system allows the Internet, at least superficially, to maintain the equal ethos of its early days. Users are able to easily navigate from one website to another, freely collecting information to the world without having to worry about monetary restrictions closing down those who do not have the price to gain access. It allows for everything from a video of a burrito-eating hamster to thoughtful tribal essays. So in a way it gives us a set of socio-cultural data in an increasingly fragmented socio-economic landscape.
Την ίδια στιγμή, η αντίληψη ότι το περιεχόμενο στο διαδίκτυο είναι ελεύθερο, χωρίς να υπολογίζεται το κόστος της δημιουργία του, είναι ολέθρια. Αυτό το σύστημα έχει ληστέψει χρήστες του Διαδικτύου από το προσωπικό τους γραφείο, το Web-based τεχνολογικό επίτευγμα έχει μετατραπεί σε πράγματα που συρρικνώνονται σχεδόν κατ ‘ανάγκη στη base της εργασίας, και αντί να μεγαλώσει, διαμορφώθηκε ένα Internet για να είναι η πιο αποτελεσματική και ολοκληρωμένη μηχανή επιτήρησης που αναπτύχθηκε ποτέ.
The Google has the largest single presence on the Internet. Of the 30 sites with the most views on the internet, the five are owned by Google. The company's action does not stop there, since it has been extended to worn computers in mobile operating systems, and still earns over 90 percent of its revenue from advertising.
This percentage means that, all her efforts Google to become the leading information gathering company in the world, its real purpose is to sell ads targeted to the interests of its audience.
Google's mission, in other words, is to create websites that attract as many users as possible, collect all personal information, and then sell the promotional content to companies that want a targeted audience.
It is not unknown to us that the Google σαρώνει το περιεχόμενο σχεδόν από κάθε email που αποστέλλεται μέσω της δημοφιλής υπηρεσίας Gmail για να στοχεύει better its advertisements.
Η Google of course, could not be the only company with the above behavior. The same is true of his business model Facebook, Yahoo, Amazon, Target, and so many other companies follow. If you are looking to make money on the Web today, this is the business model that you should follow.
There don't seem to be many others alternatives solutions. There is also a free model used by companies like the social network LinkedIn – who offer the basic service for free, but the real goal is to convince users to sign up for a higher tier of the service.
Ας μην ξεχνάμε ότι το Διαδίκτυο παρέχει μια τεράστια ευκαιρία για τη συλλογή δεδομένων. Οι εταιρείες που πωλούν διαφημίσεις για ένα συγκεκριμένο τηλεοπτικό σόου έχουν μια γενική ιδέα για τα δημογραφικά data των ανθρώπων που παρακολοθούν, αλλά μόνο στο σύνολο. Δίνοντας στους παρόχους περιεχομένου τη δυνατότητα να παρακολουθούν τους χρήστες σε ατομικό επίπεδο, το Internet έχει γίνει μια τεράστια επιχείρηση για την έρευνα της αγοράς και μάλιστα είναι πολύ πιο αποτελεσματική, από όλες τις άλλες.
The problem with this whole situation is that the Internet tends to make entire parts of the economy obsolete. Travel websites have effectively pushed the tourism industry out of business and replaced them with a business model that focuses largely on ads that tend to sell for far less money than if they were printed in brochures.
To put it differently, when an industry employs hundreds of thousands of people and pays them directly for their services, it is replaced by one, whose goal is to chase a part of the advertising pie, the end result is the fewest jobs.
The most obvious example is the newspapers. Before the time of the Internet, most newspapers survived to a large extent on the subscription model. People paid to get their daily newspaper delivered to their door. There was another revenue stream from the classified ads that were decimated by the American Craigslist. So most newspapers succumbed to the logic that if they did not release their content for free online, they would be gone. Immediately afterwards, they realized that online advertising revenue was not big enough to replenish the old subscription model, because everyone can have the same content free of millions of online blogs.
Η τάση αυτή σύμφωνα με τον μεγιστάνα των μέσων informationς Rupert Murdoch θα “καταστρέψει περισσότερες επιχειρήσεις από ό, τι μπορεί να δημιουργήσει.” Ο Murdoch δεν είναι ο μόνος που το πιστεύει. Μια έρευνα από insiders media 2009 διαπίστωσε ότι σχεδόν τα δύο τρίτα του Διαδικτύου έχουν βλάψει τη βιομηχανία της δημοσιογραφίας περισσότερο από ό, τι την βοήθησε.
To whom does the future belong? It is a book by author and computer scientist Jaron Lanier who argues that the source of the problem is the Internet culture itself.
"We, the idealists, wanted the information to be free online, which meant that the services that collect the information were the main profit centers and not the information itself," he wrote. "This inevitably means that advertising will become the largest business in the open information economy."
So the advertising model has educated consumers to say that everything should be free of charge, or at least appear to be free of charge, effectively creating a major obstacle for any company that wants to impose immediately on its services by rejecting advertisements. The advertising model of Google and other companies wants us to think that everything is free and thank you for it.
The fact that the whole system is framed as our choice is something that can only be reversed if many of us realize how harmful it is. Until then, "Stop and pay!"
