Ad blocking 2015 global report: Ads are always annoying, no matter how they are served or what form they have. We are sure that many of you can not withstand the pop-up windows that are being thrown while reading something on a website.
So it will be very natural if most of you have installed ad blockers or ad blockers to avoid such ads.
According to Business Insider its facilities software αποκλεισμού διαφημίσεων είναι σε άνοδο. Μια πρόσφατη report of PageFair and Adobe, revealed that ad blockers have seen an increase of 41% in installations since last year, which also means there are many advertisers that might lose too much.
In fact, the report claims that Ad blocking has cost publishers an estimated $21.8 billionmillions dollars in 2015!
Forecasts even say that 2016, this amount is expected to nearly double to 41.4 billion dollars.
This, of course, is no surprise, thanks to service efforts, such as EFF that recently released an extension which prevents spying by advertisers.
Apple's iOS 9 also has one feature in Safari which could also block ads.
Let's say two months ago, Google's Larry Page admitted that ads could be served better in a way that would bother users.
Perhaps this is the next thing all advertisers should think about.
Below is the percentage of Ad blocking in Greece. You will notice that it is very high, as it reaches 37%.