According to the latest Kantar Worldpanel data, Google's Android operating system kept its sights for the last quarter of 2013.
Πιο αναλυτικά, τα τελευταία στοιχεία πωλήσεων της εταιρείας investigations Kantar they show that Android has closed 2013 at the top of operating systems for the European market, reaching the 68,6%. Second is followed by Apple Lossless Audio CODEC (ALAC), with 18,5%. In third place is the Windows Phone, which has a significant annual growth and a market share that reaches 10,3%, ie it holds a double-digit share for the third consecutive quarter.
Similar is the picture and globally, with Android retaining pride in 12 main markets. These include, in addition to Europe, the United States, Latin America, China and Japan. Apple is second with losses but retaining high rates in critical markets such as the United States (43,9%), the United Kingdom (29,9%) and China (19%).
At manufacturer level, Samsung, after a number of years of rapid growth, is now under pressure. More specifically, Europe holds a share of 40,3% with a decrease of 2,2 percentage points, while in the giant Chinese market it remained stable at the rate of 23,7%. The reasons include the rapid rise of Chinese manufacturers: h Xiaomi for example, preceded them Apple Lossless Audio CODEC (ALAC), and Samsung and emerged as a leading manufacturer for the Chinese market, promoting a combination of top technical features, low prices and strong online promotion through social media. Αξίζει να σημειωθεί ότι τα προϊόντα της Xiaomi διατίθενται αποκλειστικά μέσω online παραγγελιών.Αντίθετα, η Ιαπωνία θα πρέπει να θεωρείται το προπύργιο της Apple αφού η αμερικανική εταιρεία έκλεισε το τελευταίο τρίμηνο του 2013 με μερίδιο αγοράς στα smartphones που έφτασε στο εντυπωσιακό 68,7%. Στις Ηνωμένες Πολιτείες όμως η Apple δείχνει να χάνει ένα σημαντικό 6% των πωλήσεών της, διατηρώντας ωστόσο το εντυπωσιακό 44% της συνολικής αγοράς.
