Apple is reportedly preparing a way to display ads in its iPhone apps. The news comes via a report by Mark Gurman at Bloomberg (paywalled article).
Apple is not the first company who is testing it, as many Android OEMs already display ads on their phones, mainly the Xiaomi with its MIUI. Xiaomi is an Internet company first and an OEM second.
The low prices of its phones attract many buyers, creating a large user base to which it can advertise. Samsung on the other hand started showing ads in the Weather app, even in the top ones Appliances her. But the idea failed when users attacked the company.
With Android though, you can usually get rid of the bloatware and ads with a custom ROM. Of course, some technical experience is required. With iOS, you have no such options.
Apple currently displays ads in certain areas of iOS and macOS. There are three types of ads in the company ecosystem. The ads you may see in the Apple News and Stocks apps are similar to what you see on websites, namely third-party ads.
Το App Store έχει ένα δικό του σύστημα διαφημίσεων, το οποίο επιτρέπει στους προγραμματιστές να προωθούν τις εφαρμογές τους. Η Apple ενημέρωσε πρόσφατα το App Store με αμφιλεγόμενες αλλαγές που προωθούν εφαρμογές που βασίζονται σε συνδρομές. Μια νέα πολιτική μάλιστα επιτρέπει στους προγραμματιστές να επεκτείνουν τις συνδρομές και ακόμη και να αυξάνουν την price without notifying users.
The Today tab will soon start showing ads, as will app lists.
The Cupertino company also promotes sports content on the Apple TV+ app, specifically Friday Night Baseball.
There's another way Apple advertises its own products, since the Settings app on iOS can promote Apple Music, iCloud, etc. You can usually dismiss these suggestions, but they keep coming back.
Apple continues to be quite vigilant in protecting user privacy. Most of its telemetry options are opt-in, meaning the settings are not enabled by default. It also has an app tracking transparency system, something like data control permissions to prevent apps from tracking you on websites. You can disable personalized ads from Settings > Privacy & Security. This of course will not provide full protection from trackers, but an extra layer to protect your privacy.
The point, of course, is that we never expected a high-end device manufacturing company to follow Xiaomi's practices.
