Apple announced a series of new software features at the Worldwide Developers' Congress (Worldwide Developers Conference) on Monday. In addition to the upgraded animojis and upcoming iOS 12, the company announced a more radical innovation.
The next one version of Apple's Safari browser will address ad tracking methods and device tracking techniques that advertising companies and data brokers use to track web users as they browse. Apple seems to have started with Facebook.
The next version of Safari will explicitly notify you when a site attempts to access cookies or other data stored on your computer and will allow you to decide whether or not to allow it. It is a welcome feature that offers clear options for online monitoring.
Upcoming Safari will compete with the so-called fingerprinting tracking method used by advertising companies to gather information from users' devices - such as how to set it up, the fonts they have installed, and the running addons. All this additional information gives an individual and identifiable identity.
In the upcoming macOS Mojave and iOS 12, Safari will clean up many of these data, exposing only general configuration information and default fonts.
"Data companies are smart and relentless," Craig Federighi, Apple's senior vice president of software engineering, said Monday, explaining why Apple decided to add these features. The company calls the set of tools “Intelligent Tracking Prevention 2.0.”
Η new edition of Safari will also help improve passwords by offering tools to create strong passwords, auto-fill and save them.
Ο traveler it will also control password reuse to discourage users from using the same password across multiple services.
The new features add to the features of last year's Safari update that prevented automatic video and audio playback. However, this year's updates are trying to ward off tracking techniques.
Apple is not the only company that has such tools in its browser for privacy and security.
As with its Do Not Track mechanism Chrome, Apple appears to have taken some of Safari's new protections from the Mozilla Foundation, which offers protection features in the Firefox browser.
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