Η European Commission starts a research “εις βάθος” για την εξαγορά της εφαρμογής αναγνώρισης μουσικής Shazam από την Apple. Η κύρια ανησυχία της Ευρωπαϊκής Επιτροπής είναι ότι η εφαρμογή Shazam θα δώσει στην Apple access on sensitive commercial data that it can use to assert itself against its competitors in the European Economic Area.
With this information, the European Commission states that Apple could directly target customers of its competitors Shazam application and take them to her Apple Music service.
"As a result, other music streaming services could be at a competitive disadvantage," according to EU press release.
Meanwhile, the Commission is also considering whether Apple Music competitors will be harmed if the Shazam application directs its users to Apple, and not to Apple's competitors such as Spotify and Deezer.
The Commission has called for a deadline until September 4 to investigate the above concerns.
Apple has announced the acquisition of Shazam, a United Kingdom-based company in December.
The acquisition agreement of the company naturally serves many purposes for Apple beyond all that we mentioned above with Apple Music.
Shazam has a team that is specialized in training models, algorithm development and management data. With Shazam's expertise in the use of data, we will see many applications of new technologies that serve Apple, such as a possible enhancement of the digital assistant Siri.
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