Apple along with the new iPhone 7 presented the Apple Watch 2 (second generation), announcing that the pro-orders for both devices they will start on September 9th and after a week the shipments will start.
Without a doubt, the new white ceramic Apple Watch 2 is one device that attracts attention.
“The Apple Watch Edition is a beautiful ceramic, embodying craftsmanship with a shiny white chassis and all the incredible possibilities of the Apple Watch 2. Ceramic is one of the hardest materials in the world – four times harder than stainless steel – but it makes the Apple Watch Edition extremely scratch-resistant,” the company says.
Of course everything has a cost. Although not made of gold, the white ceramic Apple Watch costs $1.249 at version of 38mm and $1.299 for the 42mm version. The price is almost the same as the iPhone 7 Plus with 256 GB disk. 
These prices apply only in the US as it is very likely in Europe to be somewhat higher due to taxes.
If you're wondering, other watches are a bit more affordable:
Apple Watch 2 will cost 369 dollars, and Nike + will be available at the same price.
