The yesterday's presentation Apple Watch from Apple caused an earthquake in the world of technology, as it is the company's big entry into the wearables arena - a field that is considered by many to be a promising and inevitable part of the future, yet it has not "taken off " still.
During the Steve Jobs era, Apple's late co-founder and CEO has repeatedly convinced the consumer about the value of devices he had never felt before: examples of this are the iPhone and the iPad, which brought the "explosions" of smartphones and tablets respectively. Yesterday, his "successor," Tim Cook, attempted to do the same, revealing Apple Watch, hoping to bring about a corresponding revolution in wearables.
Forrester analyst James McCovey told the BBC that it is likely to happen. "I think that is clearly one of these times ... people know they need watches, they know they need smartphones, and the Apple created a combination of these that is better than each individually'' he noted - adding, however, that there is no truly 'impressive' application in device, η οποία φαίνεται να αποτελεί μάλλον «συλλογή προνομίων», που θα ανταποκριθεί περισσότερο στις απαιτήσεις όσων ήδη περνούν πολύ χρόνο με τα τηλέφωνά τους καθημερινά. «Δεν ζητούν από ανθρώπους που είναι ‘αναλογικοί’ να γίνουν ‘ψηφιακοί’. Ζητούν από ανθρώπους που είναι ήδη ‘ψηφιακοί’ να πάνε στο επόμενο επίπεδο».
More generally, the Apple Watch has been positively welcomed by the large portion of the special press, which welcomes its "wake up" Apple in wearables and the innovative elements it contains, with the main one being its user interface (Digital Crown control) και την «force touch» οθόνη. Ωστόσο, η Άντζελα ΜακΙντάιρ, αναλύτρια της Gartner, estimates that it remains to be seen if the Apple Watch is another pivotal point in the company's course. "We'll wait and see," he told the BBC, adding that the smartwatch (which is expected to be released in early 2015) will likely appeal primarily to so-called "early adopters" or those who already own several of its devices Apple . At the same time, he estimates that the price level (349 dollars) will "brake" the impact of the device on the market.
More generally, many emphasize the "fashion-digital lifestyle" character that accompanies the Apple Watch, something that largely results from the special care that the company has shown in its design. A typical example is a relevant Vogue article, where it is noted that it is difficult to say whether the fashion world will "embrace" the "smarter watch" or whether a new generation that uses its mobile phone as a watch will find it charming. "In terms of fashion, the exterior aesthetic seems neutral: neither super-stylized, nor repulsive. "I would imagine that the 'geeks' would love it more than the lovers of the beautiful" it is reported.
In appreciating TheVerge, "believing that its software works and its battery life is good, you would expect this first generation of Apple Watch to have good sales. For the second generation, the Apple should continue on the same path, following the design with sleeker models, rounded cases and a larger variety of straps and straps. But as an entry into a brand new market for the company, the Apple Watch 'throws a large net' ... however it does Apple Watch can succeed ".
Source: naftemporiki.gr
