Η BlackBerry plans to cut production of high-end smartphones and target the mid-range market to boost sales smartphone.
John Chen, CEO of BlackBerry, told The National ότι η εταιρεία θα “ξεκινήσει δύο mid-range συσκευές με Android φέτος. Η μία με ένα φυσικό πληκτρολόγιο και η άλλη με μια πλήρη οθόνη αφής.”
Chen did not say anything about when we expect to see the new smartphones on the market, but he stressed BlackBerry's move to become an Android OEM, developing its own Android software that made the famous BlackBerry OS famous.
VlackBerry released a high-end device at the end of 2015, which costs 700 dollars. It's the first BlackBerry device to run on Android.
But the company's sales were not the best. So after a disappointing earnings report in early April, the company decided to develop cheaper devices for the developing world markets and not only.
Focus on mid-range devices was not only done by BlackBerry. We have recently seen Apple target the cheapest market with the launch of the iPhone SE.
