Cambridge Analytica - Emerdata: Όταν το 2018 εμφανίστηκαν οι πρώτες ιστορίες για τις δραστηριότητες της Cambridge Analytica, πολλοί ήταν αυτοί που πίστεψαν ότι αυτό θα σηματοδοτούσε το τέλος της companys. The first revelations of the illegal activities, the legal remedies, the threats of legal action from the partners and the questionable ethics seemed to irrefutably destroy the reputation of the company.
Then we just watched the events happen, and at 2 May of 2018, Cambridge Analytica announced that it would go bankrupt.
Για μια στιγμή, όλοι πίστεψαν ότι το ηθικό και ο νόμος είχε κερδίσει, έναντι των "κακών" που καταστράφηκαν απόλυτα. Όμως να υπενθυμίσουμε την τελευταία παράγραφο της δημοσίευσης του iGuRu.gr που announced the closure of the company:
Let's say the company's move was more than expected, as it does not have it range of Facebook, and its involvement in a scandal of this magnitude was something she could not manage.
Also the closure of the company was a prerequisite for re-emerging with another name, reassuring all those involved.
Cambridge Analytica - Emerdata Τι σημαίνει όλο αυτό:
The celebration of the victory was short-lived. Next to the news headlines for bankruptcy, we learned about it dynamic input of Emerdata in the market. The company, founded in 2017, uses exactly the same address with Cambridge Analytica's parent SCL.
Please note that the company appeared shortly after Cambridge Analytica announced its bankruptcy. Emerdata Ltd., headed by the same investors and executives as Cambridge Analytica, is co-located in the same offices of British parent SCL Elections Ltd.
Is it a reorientation effort? or does Emerdata want to forget the evil of the past?
The danger
When you collect data and then create platforms and business models that generate revenue from this data, you simply risk losing control of the data.
A few Companies μπορούν να χρησιμοποιήσουν τις πληροφορίες αυτές για καλό, (για παράδειγμα κάνοντας ιατρικές έρευνες), και άλλες μπορεί να τις χρησιμοποιήσουν για κακό. Για να γίνει αυτό όσο το δυνατόν ασφαλέστερα, χρειάζεται μια εταιρεία σαν την Cambridge Analytica, γιατί από το ίδιο το Facebook it is somewhat more difficult.
What does the poet mean to say;
An active monetization company could be the next Facebook. But the digital data collection and distribution chain is full of big ethical dilemmas that need to be addressed today, not tomorrow.
A Cambridge Analytica suits: Δεν είναι μια εταιρεία της εμβέλειας του Facebook, και σε περίπτωση μιας άτυχης στιγμής, κάνει ένα reboot, επανασχεδιάζεται και αναδύεται σαν κάτι "διαφορετικό". Το Facebook can not simply change in a few days. However, the company scandal closes easily, and opens easier. The data distributor is too big to be destroyed by a third party's ethics violations.
Cambridge Analytica, or Emerdata, or SCL Group, has already demonstrated its intention to engage in destabilizing behaviors that governments can use. It has been proven that the data they have in their databases are weapons that can be used to influence the elections at a global level. Emerdata has the background of destabilizing data analysis and stakeholders know it. Regardless of the upcoming use of the practice that caused the latest scandal, governments, businesses, but also one of us we must understand that we are faced with one of the most terrible geopolitical threats.
Exaggerations;
Although Cambridge Analytica's customers are selected political and political movements, companies should start worrying about what will happen when the influences of the company's campaigns target their brand and reputation.
Δεν θα είναι μια απλή μάχη που μπορεί καλυφθεί με δελτία τύπου και λίγη διαφήμιση. Η παραπληροφόρηση και τα συνεχιζόμενα αρνητικά feedback, από "ειδικούς" και "πελάτες" δεν καταπολεμούνται με δελτία τύπου... καθώς διαστρεβλώσουν τις εμπειρίες των πελατών, αλλά και την δέσμευση της εταιρείας να παρέχει ποιοτικά products.
