Google announced today that it plans to activate its new spam notification system on Chrome over the summer with the release of Chrome 84 on July 12, 2020.
Internally, the feature is known as the "quieter notification permission UI," and is a new feature in Chrome that will block alert requests.
Google first announces "quieter notification permission UI," in January and added it in February on Chrome 80, but to a limited extent.
However, in a suspension in its blog today, Google said that the new feature detectionof unwanted pop-up notifications has been improved and will be released enabled by default for all users in July with the release of Chrome 84.
According to Google, Chrome will begin blocking and hiding all pop-up notification windows designed to mislead, deceive, or force users to allow notifications.
That is:
- Alert requests that force users to enable alerts in order to access site content
- Alert requests that display misleading prompts
- Pop-up notifications that look like messages conversations, or system warnings
- Sites that have just received approval to show notifications in the program tours, use the notifications to steal personal information or trick users into sharing personal information
- Websites that have just received approval to display notifications use it to promote, host, or link to malicious or unwanted software.
Websites that use the notification API properly will be allowed to display notifications as long as they do not annoy users or use dark practices.
Webmasters who have registered their domain in Google Search Console can check if their site will be blocked from July through the Search Console control panel in the new Abusive Notifications Report section.