The company is running a beta trial, in which participating users receive eight dollars a month in exchange for access on a combination of social media accounts (Facebook, Twitter, etc.) and credit/debit card transaction details.
The personal data of Internet users has been a "commodity" for many years, which is very often obtained in not so legal ways. In the case of startup Datacoup, the company aspires to make money selling "findings" from personal analysis data – ωστόσο, σύμφωνα με δημοσίευμα του MIT Technology Review, she might be the only one offering to pay for it.
The company "runs" a beta trial, in which participating users receive eight dollars a month in exchange for access to a combination of social media accounts (Facebook, Twitter, etc.) and data for transactions via credit / debit cards . The New York firm looks forward to revenue from companies that want to learn trends that can be identified through the analysis of this data - of course after removing any data that could lead to the identification of participating users.
Το έμμεσο «εμπόριο» προσωπικών δεδομένων δεν είναι κάτι καινούριο, καθώς σε πολλές υπηρεσίες υπάρχει η δυνατότητα απόκτησης εκπτώσεων ή δωρεάν υπηρεσιών εάν ο χρήστης επιτρέπει τη συλλογή στοιχείων για τη συμπεριφορά του. Ωστόσο, ο διευθύνων σύμβουλος και συνιδρυτής της Datacoup, Ματ Χόγκαν, δηλώνει ότι επιδιώκει να δώσει στον κόσμο τη δυνατότητα πιο άμεσης εμπλοκής στη διαδικασία, πουλώντας information directly related to their Internet activities.
According to Hogan, about 1.500 people are enrolled in the beta trial, and within a few months the service will open for everyone. Although so far no data has been purchased by advertisers, the CEO of the company says the first talks were encouraging.
Source: naftemporiki.gr
