Significant growth in the technology, media and telecommunications sectors, he predicts international study.
In particular, according to 13, a report titled "Technology, Media and Telecommunications (TMT) Forecasts for the year 2014 of Deloitte, the main trends for Technology, Media and Telecommunications (TMT) worldwide for 2014 10 sales of millions of "wearable" products (watches, glasses, etc.), an estimate that 50 million households will double their TV subscriptions, that the total value of the relay rights of the most popular sports events will increase the order of U 14%, driven by sports leagues of North America and the European football. In addition, the report predicts that phablets (big smartphones that can be used as mobile phones and as tablets) will overcome tablet sales by 25 billion dollars.
Also, global sales of smartphones, tablets, computers, TVs and game consoles will exceed 750 billion dollars in 2014, while smartphones, the major product of interconnected devices (with 375 billion US dollars turnover at 2014), are approaching a saturation point in most age groups, except for the 55 + age group.
Το 2014, τα άμεσα μηνύματα κινητών τηλεφώνων (IMS) θα καλύψουν περίπου το 70% όλων των γραπτών μηνυμάτων που θα σταλούν μέσω κινητών τηλεφώνων, αλλά μόνο το 3% της αξίας του συνόλου των γραπτών μηνυμάτων. Κάθε μέρα, 70 δισ. μηνύματα θα αποστέλλονται από κινητά, από τα οποία μόνο 21 δισ. δολάρια θα αφορούν τα παραδοσιακά σύντομα γραπτά μηνύματα (SMS). Τα income από τα μηνύματα υπολογίζονται σε περίπου 100 δισ. δολάρια φέτος, ενώ μόλις 2 δισ. δολάρια θα προέλθουν από υπηρεσίες άμεσων μηνυμάτων (IM) κινητών τηλεφώνων. Παγκοσμίως, ο όγκος των άμεσων μηνυμάτων κινητών τηλεφώνων και των μηνυμάτων κειμένου θα μεγαλώσει, παρά το γεγονός ότι σε κάποιες αναπτυγμένες αγορές μπορεί να μειωθούν τα παραδοσιακά σύντομα γραπτά μηνύματα (SMS).
In addition, 2014 will be the year of the so-called "baby boomers" (people born between 1946-1964) a consumer audience with its own challenges and opportunities. Driving baby-boomers to utilize all the functions of their smartphones and not just use it like a traditional mobile phone represents a great opportunity for mobile operators.
This year's eVisits are also studying eVisits and they forecast that they will begin to evolve into a prevailing trend. There will be a turning point in 2014 in terms of adoption, partly due to the pressure to reduce medical costs and improve health care, but mainly due to changes in technology and telecommunication infrastructure.
For the mass media informationthe study provides:
- Doubling pay-TV - By the end of 2014 up to 50 million households worldwide will have two or more pay-TV subscriptions, with additional subscriptions generating revenue of around $ 5 billion Also, an additional 10 million households will receive a premium as part of their subscription to another service, such as broadband.
- Sports broadcast rights - The value of sports broadcast rights will increase to $ 24,2 billion, an increase of 14% compared to 2013, which equates to an additional amount of $ 2,9 billion This increase in rights will be driven by new deals with top European football leagues and major North American sporting events.
- Television Measurements - The television measurements of television programs are expected to become more accurate, thanks to the introduction of hybrid measurement, which will include television viewing through computers, tablets and smartphones in total television viewing.
- Rights to use recorded music will increase - Revenues from the right to play and perform music in public are expected to exceed $ 1 billion for the first time. For the music industry's $ 16 billion, that's a significant amount.
News Room «Profitς »with information from ΑΠΕ - ΑΜΠ
