Microsoft is working hard with Edge to ensure that you have a great web browsing experience.
Edge strives to protect your privacy, block annoying notifications, offer autoplay media controls, and remove intrusive advertisements.
Unfortunately, however, Edge is not so immune to "native ads". Many users report seeing ads promoting mobile Edge on settings of the browser.
The company started displaying a fairly large banner in the Edge profile settings section. This banner encourages users to try out the new sync features and download the mobile Edge app using a QR code. There is one more instruction on how to scan the QR code using your smartphone.
It is worth mentioning that Mobile Edge already has a separate promotion section in the desktop browser. Open Settings and switch to phone and other services. There you will find instructions on how to set up Edge on a mobile device.
However, it seems that Microsoft thinks that this is not enough, so it added an additional banner to the Profile page.
This move can be added to Microsoft's recent efforts to promote its services in Windows 10. There are ads for Edge in Search, Bing Search, Start Menu, Desktop and in the Settings UI. The company also promotes ads on Microsoft 365 subscriptions using a banner in File Explorer and Outlook Mobile on Windows Mail.
It seems that ads in Microsoft Edge have been rolled out gradually. The new banners do not appear on some computers, but they are already there. We see them in the Stable and Dev versions of the browser, but not in the versions from channel Canary. However, other users report seeing banners in Edge Canary as well.
If you are not satisfied with the new notification in Edge Settings, you can easily turn it off. All you need to do is click on button "Dismiss".