Facebook has a major redesign of its platform in the works so it can compete with it TikTok. The changes include more suggestions in the Facebook feed, as well as bringing Messenger back into the app.
Mark Zuckerberg and other Meta executives have made it clear for some time that competing with TikTok is their top priority. They recently released details on how they plan to completely overhaul the Facebook app in order to achieve their goal.
According to Tom Alison, vice president of Facebook, the new design of the mainstream of the platform, will emphasize the proposed content from pages, creators and people you do not follow !.
He also states that the goal is to turn Facebook into a "Discovery Engine", which will be largely based on recommendations, similar to TikTok's "For You" stream. Suggestions would come mostly from "offline" content, and users will see fewer posts from friends and relatives in their feeds.
The plan will also restore Messenger inbox to the Facebook app in an effort to encourage users to share more content from this Discovery Engine.
It is unclear how long it will take Meta to implement these changes, some of which are fading on Instagram. However, this is not the first time that Meta executives have hinted at major changes that will come to the Facebook application. Zuckerberg had stated in April that the company was in the middle of a "big change" based on artificial intelligence.
However, Alison's statements today make it clear how important the new priorities are for the company, which is desperately trying to reach TikTok and regain a young audience.
And the aging average age of Facebook users is a real fact and not at all unnoticed. Personally asking today's 16 year olds recently children because they don't prefer Facebook over others Social Networks (Instagram, TikTok etc), they answered me that Facebook is for "adults" who are looking to find their old acquaintances and classmates, and it is not for them.
