Facebook announced today the measures it will take to combat fakes news: advertising revenue.
As two Facebook product managers explain in today's update, Facebook advertising will not be allowed to and from pages that repeatedly share news that has been flagged as false by third parties.
Facebook hopes that this measure will help stop the tide of false stories as it cuts off any possible cash allocation on such pages:
Today 's update of the measures contributes to vacation financial incentives and reducing the spread of fake news, which is another step towards building a more informed Facebook community.
When Facebook he first described his plan to curb fake news last year, reported cutting its revenue to spammers, but did not explain how it would do that.
Adam Mosseri, his VP News Feed, stated that it was very easy to find out the real motives of the people who run such Pages:
We have found that a lot of fake news exists for financial reasons. Spammers win money masquerading as well-known news organizations and posting hoaxes that get people to visit their websites, which serve mostly ads.
Facebook product managers also stated that the Pages that have been detected as fake content they may be allowed to advertise if they ever stop sharing fake news, but they did not specify when.
