Facebook announced today the measures it will take to fight the fake news: advertising revenue.
As two product managers at Facebook explain in today's update, it won't be allowed to advertising on Facebook to and from pages that repeatedly share news that has been flagged as fake by the third party.
Facebook hopes that this measure will help stop the tide of false stories as it cuts off any possible cash allocation on such pages:
The current update of the measures helps to stop financial incentives and reduce the spread of false news, which is another step towards building a more informed community in Facebook.
When Facebook he first described his plan to curb fake news last year, reported cutting its revenue to spammers, but did not explain how it would do that.
Adam Mosseri, VP of News Feed, said it was very easy to pinpoint the true motives of people running such Pages:
We have found that many fake news exists for financial incentives. Spammers win money μεταμφιεσμένοι σαν γνωστοί οργανισμοί ειδήσεων και δημοσιεύουν φάρσες που κάνουν τους people to visit their websites, which mainly serve ads.
Facebook's product managers have also said that Pages that have been identified with false content may be able to advertise if they stop sharing fake news at some point but did not specify the length of time.
