According to GfK, ένας στους τρεις επισκέπτεται την ιστοσελίδα των καταστημάτων για να ενημερωθεί για τα προϊόντα πριν την τελική απόφαση, ενώ οι πωλητές στα καταστήματα εξακολουθούν να επηρεάζουν σημαντικά την απόφαση του καταναλωτή. Το μέγεθος της οθόνης, το λειτουργικό, η price and screen quality is the four components which are the main selection factors/criteria.
Regarding the use of Tablets, men are the most active in the class versus the female population, with 65% of them making use of tablets on a daily basis base. At the same time, it is noted that their use is usually limited to the home, as stated by eight out of ten consumers, without sharing it with friends/relatives outside the home.
According to GfK, only four out of ten of the recent buyers say they are completely satisfied with the product they chose, with a corresponding percentage being those that the product has met their expectations. Key drawbacks are the technical characteristics. Respectively, only 37% of respondents would recommend the purchased tablet with absolute certainty.
