If you own a website, and you use analytics to track traffic performance, to define a strategy, you should probably know the following news. It should come as no surprise that 61,5% of all web traffic worldwide comes from bots - good and bad.
According to a recent report by Incapsula , a cloud-based application delivery platform, less than 40% of global web traffic comes from humans. In fact, 31% of web traffic comes from search engines and other “good bots,” while the remaining percentage comes from malicious bots.
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