According to the Chinese Zodiac Circle, Google became a public company the monkey's year in August of 2004.
In western culture we are familiar with the story of the three monkeys who: see no evil, hear nothing, and do not talk about any evil. In some Asian cultures there is also a fourth monkey: Do not evil.
Do no evil as Google's famous slogan is often falsified and many mean "Don't be evil" or "Do not be bad", but it is essentially the same.
In 2015, Google was tired of its responsibilities and the fourth monkey reorganized its business, renamed it Alphabet, abandoned the old problematic slogan and replaced it with the modern one: "Do the right thing" or "Do the right thing."
It is quite close to the old slogan but it is somewhat unlikely to give it a different interpretation that refers to something that is not moral. But a new slogan is too vague with a wording that provides endless relativistic moves that can respond to any challenge.
An evil temptation…
No one could morally think of Google's slogan "Do not be Evil" because of the strategic importance of the company on the Internet and for the economies of entire countries.
As Google grew in size, so did the concerns about its "Don't be Evil" philosophy.
We have seen many times that the universe loves irony and finds opportunities to burst into overwhelming insults into our ambitions.
With a slogan like "Don't be Evil" there was a nightmarish risk that Google would somehow end up being responsible for evils it had never imagined. Fate seems to love such opportunities.
A less bad slogan…
Sometime someone proposed a slogan to replace Google's moto, aiming at reducing the risks of attracting devastating ironic consequences:
"Brush your teeth before bed."
If Google used it the worst could happen? Congratulations like: Do not be haggard, do not sleep at meetings, and you have to chew mint gum sometimes, do not do any harm though no one knows how they will be used someday.
But with "Don't be Evil" there is no end to the potential situations that come from a universe that is highly motivated by ironic intervention.
Google did the right thing and we should get rid of it.
From Tom Foremski of ZDNet.