Η Google is convinced by the expected advance of artificial intelligence and is considering the possibility of imposing financial charges on the search (Search) that involves the use of AI.
According to a Financial Times report, the company Google is considering a change in the business model of Search with the possibility of offering new "premium" programs that will be based on artificial intelligence and they will give better results in your Searches.
It will be the first time the company will require a subscription fee for one of its core products, which, along with Gmail, is a flagship of its free enterprise.
On the other hand it shows that it expects a lot of changes from the widespread use of artificial intelligence as the existence of ChatGPT is likely to change the general way search information.
Thus, Google is considering the possibility of adding some features to the Search service, such as the use of AI, and this feature will only be provided to its premium subscription services, which already offer access to Gmail's Gemini AI and Docs.
Google's classic search engine as we know it today will remain free, while ads will continue to appear alongside search results even for subscribers, since they make up the largest percentage of its revenue.
But nothing lasts forever and the company is expecting a cut in earnings as its ChatGPT OpenAI it can now provide quick and complete answers to many questions, threatening to render redundant a traditional search engine's list of links and the lucrative ads that appear alongside them.
These "thoughts" are informed by three people with knowledge of its plans, who inform us that the company's engineers are currently working on the technology needed to develop the service, although executives have not yet made a final decision on whether or not when will they launch it?
For the record, Google has started experimenting with artificial intelligence since last May, presenting more detailed answers to queries in the Search service to selected users, but the whole process is more expensive for it, due to the fact that the creative artificial intelligence (Search Generative experience) consumes much more computing resources.
Microsoft, which has an extensive partnership with OpenAI, has also entered the AI Search space, launching a GPT-enhanced search and a chatbot, called Copilot, and hoping that Bing's search engine will take finally a bigger market share.
At the moment, Bing with its new artificial intelligence features is far behind Google in popularity, but the companies "see" far ahead of all of us and "know" what will happen in the future.
