Google search was created to help them users to find useful information, highlighting the qualitative content created by publishers. Access to reliable and useful information is what drives people to the Internet for information and publishers to invest in it.
However, with thousands of new articles published online every minute, daily, the amount of content users are confronted with is enormous.
Unfortunately, it is not all true or really making the separation between truth and lie extremely difficult. For that reason, last October, along with Google's associates at Jigsaw, the company announced that it would gradually enable publishers in some countries to display an "Information Verification" tag in Google News News entries. This tag is placed in articles that include information that has been reviewed by publishers and agencies with whom we collaborate and are responsible for this work.
After evaluating user and publisher feedback, we've decided to expand this feature. Now the "Check Information" tag on Google News is available everywhere, and at the same time, it has also been extended to the Search service in all languages. For the first time, when you do a search, listings that have been reviewed by a partner will appear distinctly at the top of the σελίδαof results. The information will be displayed, who created it and whether a valid source has confirmed its authenticity.
This information will not be applicable or available in each entry and there will be search result pages where different publishers have checked the same claim and have reached different conclusions.
Of course, the information verifications are not ours and are presented so that users have a more up-to-date information crisis. It is not guaranteed that we will always agree with them, but we think it is useful for users to understand the degree of agreement or disagreement on a claim and to get clear information about which sources agree with each other. By making information verifications more prominent in search results, we believe users will find it easier to review and evaluate them, forming their own informed opinions.
In order to include publishers in this service, they need to adopt the Schema.org ClaimReview label, which will use public web sites to record and verify public placements (more information can see here) or use the cross-referencing tool created by the Journal of Journalism at the University of Duke and by Jigsaw.
Also, only publishers who are determined to follow the algorithm for the reliability of the information will qualify for membership.
And finally, the content must adhere to the general policy applied to data markup (data markup), as well as the Google News Information Verification criteria, as well as the standards of accountability and transparency, reading or misrepresentation of information, as published by Google in the Google News General Guidelines section.
In the event that an issuer or a claim for the accuracy of an item of information does not have this specification or does not respect this policy, we may, in our opinion, ignore the labeling of this site.
This achievement would not be feasible without the help of other organizations and the Intelligence Identification Community, which now includes more 115 organizations. If you would like to know more about this new Google Search service, please visit it Consumer Help Center.
