An innovative technology allows users of "smart" glasses Google Glass to collect useful information about a product simply by looking at its barcode. The method is called barcode scanning and was presented by the international association GS1 at the Mobile World Congress, which took place in Barcelona, Spain. It has been developed in collaboration with Open Mobile Alliance (OMA) and Icare, the Swiss Research Institute.
As announced, when a barcode on product packaging is scanned using Google Glass, the consumer gets more information about the product, such as nutrients and recipes, which can then be customized to personal preferences, offer special offers , show other consumer feedback, and even send information to social networking sites.
"As consumer behavior is constantly changing and the search information is continuous, the next generation of barcode scanning will be the primary means for consumers to be able to have access in the data. At the same time, it is a way for the media to communicate, so that they can manage to involve users in various informational and promotional actions" said Malcolm Bowden, president of GS1.
The GS1 International Organization
The GS1 organization is based in Brussels and is represented in 113 countries around the world. It deals exclusively with the development and implementation of global standards and solutions, with the aim of improving the efficiency and transparency of supply chains at a global and national level. GS1 standards address more than 20 industry sectors and are used by 2.500.000 businesses worldwide, carrying out over 6 billion transactions per day. In Greece, the legal and only authorized body of the GS1 International Organization is the non-profit association called Hellenic Association of Businesses for the management of GS1 international standards and distinctive title "GS1 Association Greece".
